It was reported today that US network Nickelodeon will stop regular programming on the second of October for three hours and instead show a message that reads 'It's time to go outside'. The Break in programming is to remind kids that play and exercise away from the television is important.
This is not the first time a major network has encouraged people to turn off. Network Ten Australia has employed a technique over the past three months that has been getting viewers to turn off at least four hour a week. The initiative titled 'Big Brother' is due to finish Monday.
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